Yamaha named Deezer exclusive retail provider

Deezer has announced a retail partnership with Yamaha that will see Deezer supported by all Yamaha home audio products featuring the multi-room technology MusicCast. This includes home theatre, smart speakers and sound bars.

“We are thrilled to be partnering with Yamaha, one of the most prominent brands in the audio space. We’re on the same mission – to provide the best audio experience possible to our customers. For us to do this together in Australia and New Zealand is the start of a new and exciting journey that will expand the music streaming eco-system in the region. The ultimate benefactors are fans and creators of great music. Together with Yamaha, we will facilitate that,” says Deezer chief executive in Asia Pacific Henrik Karlberg.

The partnership will mean Deezer will be featured as the exclusive music streaming provider on MusicCast displays in over 300 retail outlets and Yamaha will have unlimited access to over 43 million tracks, including Deezer Flow.

Additionally, Yamaha MusicCast in-store audio demonstrations will use Deezer, which will be available in Australia and New Zealand.

“As a company that is passionate about all things musical, we see this partnership as the perfect opportunity for homes to access a world of music with our products,” says Yamaha Music Australia marketing and sales support manager Russell Wykes.

“We’re always looking to innovate and this partnership is indicative of how technology is changing how we are consuming entertainment in the home.”

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Reference: Connected Home