Klipsch streamlines Australian distribution

Klipsch has announced that it is changing distribution strategies throughout its APAC territories, specifically Australia, and will consolidate to a single Australian distributor.

“The Australian market is very important to us. Key to our success in this exciting marketplace is defining and executing the correct mix of streamlined distribution, using select retail partners and emphasising brand control. This change positions Klipsch Group to be able to enhance the global consumer experience for our premium products,” said Klipsch president and CEO Paul Jacobs.

The company will sever ties with some current distribution partners, including technology distributor Powermove, and streamline its efforts with a single-source continental platform, long time Klipsch partner QualiFi. This will simplify distribution to better align with the company’s global strategy.

“A core tenet of Klipsch Group’s global strategy is to increase focus in all markets. When we assessed our strategy in Australia, it was apparent to us we needed to simplify the business and streamline our distribution. This will allow us to create a more effective brand image with business partners and consumers,” said Klipsch general manager of Asia Pacific, Australia and New Zealand Vince Bonacorsi.

“QualiFi is a highly respected importer and a long time partner of Klipsch Group. The entire Klipsch team is very excited about working together to build the Klipsch and Jamo brands in Australia.”

Klipsch will begin the process of consolidation to a single Australian distributor immediately.

“Loudspeaker distribution has been the backbone for QualiFi since we started the Jamo distribution in Australia in 1982. From the time Klipsch purchased Jamo in 2005 QualiFi has enjoyed a close relationship and great support from the Klipsch organisation. With the recent changes in the traditional loudspeaker market we are very excited to now represent both Jamo and the full suite of innovative Klipsch products, which we believe has a huge potential in the Australian market,” said QualiFi CEO Michael Henriksen.

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Reference: Connected Home