Ingram Micro appointed as Bose distributor

Ingram Micro has announced a national distribution agreement with Bose that will provide resellers with additional choices and a greater range of solutions to offer their clients.

“The addition of Bose to Ingram Micro’s growing portfolio of audio and video collaboration offerings enhances our ability to provide our channel partners with industry-leading unified communications solutions and services. The Bose Professional range confirms our ongoing commitment to provide channel partners with the best selection possible,” says Ingram Micro general manager Andrew Upshon.

“Although it’s probably better known in Australia for its high-end consumer AV products, Bose also has class leading professional AV solutions, which our channel partners can now deliver to their customers’ benefit.”

Ingram Micro will launch the Bose range to the channel this month with a range of exciting promotions and specific training will be available to select channel partners that specialise in converged AV solutions delivery.

Bose Professional regional sales manager Christian Liebenberg says Ingram Micro is the perfect partner to help Bose grow its market share in Australia.

“As the IT/AV industries continue to converge, Ingram Micro is well positioned to help us identify new business opportunities and to drive greater growth among its broad representation of Australian resellers. Ingram Micro has a solid track record as a global supplier of high-quality, reliable technology products so we feel that BOSE fits perfectly with its portfolio.”

Ingram Micro will focus predominantly on the FreeSpace range as well as some exciting, upcoming universal communications-centric products.

“Bose wants to leverage Ingram Micro’s broad channel reach, as well as work closely with the AV/UC specialists here at Ingram, to bring its products to those businesses that are on the cusp of convergence,” says Andrew.

“In addition, Ingram Micro has strong digital signage and education customer bases that can now enjoy the convenience of procuring an entire solution from a single distribution partner.”

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Reference: Connected Home