Hisense unveils new TVs at grand prix

during practice for the Australian Formula One Grand Prix at Albert Park on March 24, 2017 in Melbourne, Australia.

Hisense has unveiled two new, soon-to-be-released 4K ULED TVs during the 2017 Formula 1 Rolex Australian Grand Prix.

Models from the 4K ULED Series 8 and Series 9 range were on display during a presentation at the Red Bull Racing suite at Melbourne’s Albert Park.

Featuring a sleek, industrial design that is now equipped with considerations for neat cable management, the Series 8 will be available in a 55” or 65” display.

The models both feature Ultra-High Definition (UHD) and ‘HDR Supreme’ capabilities which will provide a peak brightness of 1000nits. They also boast Wide Colour Gamut that improves upon 2016 models and elevates Hisense’s patented 4K ULED technology into its most premium offering for Australian consumers.

“I feel that with the Series 8 and Series 9 TVs we’ve really doubled down on our commitment to transform the viewing experience and provide our customers with top-of-the-line TV technology and design. We’ve managed to consolidate all the elements people loved about our Series 7 TVs and create — what I think — is a visually improved, more streamlined user experience across the new models,” said Hisense Australia head of marketing Andre Iannuzzi.

The advanced ‘HDR Supreme’ technology will be also be available across Hisense’s flagship Series 9 range, available in 75” and 85” displays. The Series 9 will be the brand’s first Australian offering to incorporate quantum dot technology, bringing optimal brightness and unprecedented colour accuracy and saturation to home theatre set ups.

Both series will introduce Hisense’s updated and streamlined smart user interface, VIDAA U, a customisable platform. It adopts a simple, one-dimensional ribbon design user interface that allows users to view items on a single menu, with significantly faster response times than previously.

VIDAA U can also detect any connected external devices, and comes pre-installed with a range of popular services including Netflix, Stan and Freeview Plus, as well as a dedicated Netflix button on the remote.

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Reference: Connected Home