At Midnight, a mixed-use complex located in Canberra, real estate developer Geocon has outfitted all 230 units with at least two ceiling-mounted SpeakerCraft speakers and a wireless streaming amplifier.
The installation team at Integreat Electronics says that the project comes just as Australian homebuyers are beginning to place more value in connected technologies in the home.
“When purchaser evenings were held, there was considerable interest in the sound section,” Integreat Electronics managing director Lachlan Freeth says.
“Besides the fact that there aren’t really any competing apartments in Canberra with integrated audio systems, Geocon had frequently focused on the premium-quality SpeakerCraft audio in its marketing materials. They do a good job of creating unique, targeted developments, and one of today’s top trends is individuals and families that want their home to be as digitally connected as they are.”
By combining SpeakerCraft’s Profile A6 in-ceiling speakers with the wireless amps, almost all of the rooms can play high-quality audio directly from their mobile devices.
The six top-floor penthouses feature an expanded multi-zone audio system in three rooms with three pairs of the same speakers and a multi-zone streaming amplifier.
“Geocon tasked us with choosing the best components and design for their first ‘standard inclusion’ audio system,” Lachlan explains.
“We needed a solution that provided upscale aesthetics and high performance, so SpeakerCraft’s Profile speaker line was an obvious choice. The stereo speakers fill the room with pristine sound while the in-ceiling format and ultra-low profile of the grilles make the speakers virtually invisible.”
Through its partnership with Avation, the Australian custom electronics distributor that provided the SpeakerCraft speakers, Integreat Electronics has offered every buyer the ability to discuss potential upgrades in the future.
“With 224 apartments, it made sense for us to hand over the amplifiers in person rather than leaving them installed in unoccupied units for weeks or months,” he says.
“We’re also going to host short demos to help residents set up their amplifier. These meetings allow us to talk with the new owners about any other technologies they may be interested in, including expanding the audio system to a multi-zone solution.”
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