Atlona unveils AtlonaComm virtual tradeshow concept

With physical trade shows all but wiped out for 2020, virtual trade shows are proving to be the back-up for many, including Atlona.

Beginning on June 1 2020, Atlona will launch AtlonaComm 20, a month-long virtual tradeshow experience on the Atlona website.

The online event will offer a complete schedule of product offerings, training and education experiences as well as personalised meeting opportunities for customers, partners and other visitors.

“We wanted to provide guests with a tradeshow experience that closely resembles the experience of being there,” Atlona chief executive Ilya Khayn says.

“We took a proactive approach in creating a virtual, interactive event to share our latest innovations, deliver webinars, and meet one-on-one with customers, partners and peers. This is about thinking outside the booth and finding alternative lanes to drive meaningful engagement.”

AtlonaComm 20 will have a flexible schedule so that regardless of time zone, guests can visit the show.

AtlonaComm visitors will have the freedom to navigate self-guided booth tours and attend scheduled events using common software conferencing platforms. The booth layout, though virtual, will follow the familiar layout of product and applications, with multiple zones built around specific themes, new products and interactive presentations.

“Tradeshows remain our greatest opportunity to meet with customers and partners from around the world in one location over several days,” Ilya says.

“We intend to apply what we have learned over many years to a virtual platform that offers relaxed pacing, flexible scheduling and detailed insights into Atlona’s latest commercial and residential AV innovations.”

The AtlonaComm 20 page is now open here for registrations. Registrations gives users early access as well as real-time plans as they happen.

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Reference: Connected Home