AdMobilize Audience Analytics solution now available for the IAdea XMP-7300 Media Player

AdMobilize Audience Analytics solution now available for the IAdea XMP-7300 Media PlayerArtificial intelligence and computer vision company AdMobilize has announced its Audience Analytics System is now available to be integrated with the IAdea XMP-7300 media player.

The XMP-7300 integrates full 4K video with 1080p HTML5 playback for dynamic presentations, runs fanless and operates in high-heat conditions up to 50°C. It supports H.265/HEVC codecs for playback of full resolution 4K video at high bitrates for artefact-free, clear UHD video.

The XMP-7300 player incorporates IAdea’s AnyTiles technology, which is pixel perfect and infinitely scalable. It features into one palm-sized appliance suitable for professional installations, outdoor environments, in-train advertising (anti-shock and anti-vibration) and video-wall applications.

“By focusing on partnership, IAdea has created one of the largest ecosystems around open standards across a wide variety of business markets and now AdMobilize is proud to become a part of this vibrant and growing ecosystem of third-party solutions providers,” says AdMobilize head of marketing and sales Michael Neel.

The AdMobilize Audience Analytics solution can track real-time ad performance and customer engagement; segment campaigns and content by hour and site; target content by both audience demographic and emotion; and optimise store traffic flow. The captured analytics are fed to a cloud-based dashboard in real-time or API that allows end-users to assess results and performance, identify trends and make any necessary adjustments to the displayed content.

“We are excited to make the AdMobilize Audience Analytics System available as an option on our True 4K, high-performing XMP-7300 media player. The AdMobilize platform delivers a level of real-time accuracy, flexibility and segmentation that is unmatched in the market today,” says IAdea chief executive John C. Wang.

“The addition of this analytics platform further enhances the performance value of our XMP-7300 media player, making it an even more complete solution for systems integrators and end-user customers.”

AdMobilize and IAdea will demonstrate this integrated solution at InfoComm 2018 at their respective booths, #N3536 and #N3238.

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Reference: Connected Home