Hisense has announced its first OLED TV at the 2018 Consumer Electronics Show (CES) in Las Vegas, set to join the Company’s popular ULED 4K range.
“In 2017, we experienced the strongest demand ever in the Australian market for our premium ULED 4K products,” says Hisense Australia head of marketing Andre Iannuzzi.
“We’re thrilled to complement our already successful ULED range by providing Australian customers with even greater choice in the Hisense premium range – the Hisense OLED TV.
“Hisense aims to provide our customers with the latest technologies and the introduction of OLED in our TV lineup is yet another example of how we are responding to consumer demand by offering a choice of both leading technologies.”
Expanded ULED premium range
In addition to the OLED TV, Hisense is enhancing its ULED 4K range by introducing 1000 zone local dimming on select models and technologies such as Smooth Motion, Quantum Dot and UHD Premium Certification.
Hisense’s 1000 zone local dimming technology divides the LCD panels into 1000 different zones, which can be dimmed and brightened independently. This results in an improved contrast range, as well as increased detail in shadows.
The ULED 4K TV range is set to feature the latest Quantum Dot and Ultra HD Premium technologies. Quantum Dot is inserted between backlight and LCD to improve the colour gamut, with the expanded colour palette allowing for more detailed imagery.
Hisense’s flagship Series 9 ULED 4K TV range has an Ultra HD Premium certification which combines ULED features like High Dynamic Range, Wide Colour Gamut, Ultra Smooth Motion Rate and Ultra 4K resolution, creating an immersive experience for the user.
Smooth Motion Rate is also now available across the entire ULED 4K range, offering 200SMR picture quality, virtually eliminating motion blur, image shimmering and unwanted pixilation.
Hisense has also announced the development of its Hisense Smart TV platform for its 2018 models, VIDAA U 2.5, an intuitive interface that allows for both a personal and fast viewing experience. VIDAA U 2.5 has improved boot times and channel switching response, as well as a new mobile application, available on both Android and iOS devices, that acts as a virtual on-screen remote to allow customisation of favourite Apps, channels and inputs.
“Our customer feedback to our ULED range has been overwhelmingly positive and we are always looking for opportunities to evolve our technology to ensure it remains at the forefront of the television industry. The enhancements Hisense has made to its 2018 ULED 4K range continues to provide Australians with feature-packed, high quality products,” says Andre.